If you have a website and have covered the bases with SEO/SEM, the next stage is to make sure people know where it is and why they should visit. There are two avenues of marketing and they should both lead back to your website:

1. Site-specific online marketing

Site-specific promotion may include signature files, e-mail campaigns, website-only offers, viral marketing, blogs, forums, mailing lists, freebies, banner exchanges, polls, awards, announcements, games, give-aways and a whole lot more.

2. Traditional marketing methods

Your website address must be inserted into every area of your marketing plan to include all communications such as print, telephone, word of mouth, U.S. mail, advertising, sponsorship, promotions, public relations, direct mail, promotional items and community involvement.

There is literally no end to what you can do to promote your website. With a little effort your website can become a valuable asset.

Need ideas or someone to do the work?