There are two avenues of marketing and they should both lead back to your website:

1. Site-specific online marketing
2. Traditional marketing methods

The way you design, develop and market your website is the key to the quality and quantity of results that are achieved. If you are not getting the results you want, it is time to take some action.

1. Content - change and add quality content regularly.
2. Keywording - identify search phrases for content and links.
3. Location - focus on your geo-search opportunities.
4. Link popularity - increase inbound links to your site.
5. Social media - engage and create community.
6. Reputation - utilize blogs, forums and directory profiles to improve search results.
7. Rich media - include video, image and audio search.
8. Relevancy - ensure that everything is neat and relevant.
9. Promotion - run active, consistent promotions & e-mail marketing.
10. Features - offer event registration, membership directory, shopping cart & more.
11. Be Responsive - monitor, respond and add to the conversation.
12. Constantly re-evaluate and improve your website based on user statistics and new industry knowledge.

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