There are two avenues of marketing and they should both lead back to your website:

1. Site-specific online marketing
2. Traditional marketing methods

The way you design, develop and market your website is the key to the quality and quantity of results that are achieved. If you are not getting the results you want, it is time to take some action.

1. Content - change quality content regularly.
2. Keywording - identify keywords for content and links.
3. Site architecture - ensure efficient navigation and on-page factors.
4. Link popularity - increase inbound links to your site.
5. Web 2.0 - utilize blogs and forums to improve search.
6. Rich media - utilize video, image and audio search.
7. Relevancy - ensure that everything is neat and relevant.
8. Promotion - run active, consistent promotions & e-mail marketing.
9. Features - offer event registration, membership directory, shopping cart & more.
10. Constantly re-evaluate and improve your website based on user statistics and new industry knowledge.

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