Search marketing in today's context refers to programs offered through Google AdWords and Yahoo! Search Marketing. MSN is currently beta testing a search marketing program.

You can do it yourself; keep in mind that the use of these marketing methods to increase website visibility in search engine results listings is challenging and takes time to learn.

Good keywording, ad writing, budgeting, cost per click, placement and constant monitoring are involved in this "no guarantees" marketing strategy. Used effectively, search engine marketing can greatly improve the amount of qualified traffic to your website.

Search marketing can work well, especially when used in connection with a properly optimized website and web analytics.

One of the challenges of using search marketing as a strategy is your ability to prove its relationship to your bottom line. How can you prove that you are getting a good return on your investment?

Do it yourself or take advantage of our expertise.