Every company should have an e-mail newsletter that is sent out every month -- even if it is simply quick tips or a single article. Once you are organized, the task of e-mailing is easy and relatively inexpensive. You'll find the most important step in the process is planning the details of your e-mail newsletter, promotional campaign or communication program.

To reach your goals, first define them. You may want to motivate purchases, reinforce your brand, bring visitors back to visit your website, store or office, prompt requests for more information, increase attendance for an event, obtain donations, appointments or sign ups for a service.

Next, define your audience, message, vehicle and timing
• Your audience may be a segment of your customer base or the whole house list.
• Your message must engage your recipients and deliver on their needs.
• Your vehicle may include newsletters, holiday or seasonal promotions, preferred customer sales, new product or service announcements, press releases, event invitations, or ?
• Your timing is choosing the right day of the week and hour of the day to deliver.

A number of online and offline distribution tools are available to help you make this process easy. Our recommended partners include: Constant Contact and Ecomincs.com (Marketer's Choice).

You can do it yourself, but avoid the pitfalls! Too busy? We can help you get started!